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Predictive Modeling Visualized
Create and browse machine learning driven marketing campaigns. If there are any issues, please report them by clicking here.”
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PREPARATION
ANALYSIS
DATASETS
MODELS
DEPLOYMENT
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SCHEMA
PROFILE
PREVIEW
ATTRIBUTES
Primary Key
Offer
Prediction
Model Only
Stats Only
Ignore
Weight
Integer
String
Boolean
Decimal
Primary Key
Offer
Prediction
Model Only
Stats Only
Ignore
Weight
Integer
String
Boolean
Decimal
ATTRIBUTES
Offer
Prediction
Age
Income
Education Level
Total Debt Outstanding
Buys Female Merchandise
Buys Male Merchandise
Buys Upscale Merchandise
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Scored Files
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SEGMENTS
ATTRIBUTE IMPORTANCE
CHARTS
Compare
Age
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Gain and Lift
Distribution by Segment
Model Details
*Name
Description
Dataset
Model Training Data.csv
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SPECIAL ATTRIBUTES
Prediction
Response
Action
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Offer
Offer
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Weight
Weight
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MISC SETTINGS
Missing Penalty
Global
Action
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Class Weight
1.0 (Balanced)
Action
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Calculate Statistics
Offer Emphasis
0.5 (Balanced)
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TREE CONTROL
Split Metric
GINI Index
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Stop Grow (%)
3%
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Minimum Size (%)
1%
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SAMPLING OPTIONS
Sampling
100% (No Sampling)
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Sampling Phase
0
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Sampling Compliment
False (Use Base)
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Campaign Details
*Name
Description
Campaign Type
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Campaign Method
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Contact Channel
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Fixed Cost
$
Variable Cost
$
Variable Cost Unit
$
Deployment Start Date
Deployment End Date
Initiative Details
*Name
Description
*Dataset
Model Training Data.csv
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